Order for delivery spring 2025.
Fjärran Retail
Join a global movement with the Fjärran HYP Oasis® Hydration Methods™ and get ready to boost your hydration category sales.
Welcome to Fjärran Retail
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Your Outcome.
Is Our Potential.
An in-store experience connecting to the essence of nature, passion, purity and flow with every refreshing sip.
We designed the RES displays with your success at heart, to ensure your potential customers receive the best introduction to a new era of hydration.
Learn Everything You Need to Know – Why You’ll Prosper with Fjärran
- We're on a mission is to establish a new standard for hydration—one where drinking in and from nature becomes the norm when we're immersed in it. This commitment is deeply reflected in our approach with in-store retail partners, where we aim to inspire and encourage customers to embrace natural hydration as an essential part of their outdoor experience.
It’s a setup that not only invites people to envision themselves hydrating in and from nature with the HYP Oasis, but also drives increased demand and interest in water filtration as a whole
A Hydration Method™ water purifier (HYM Tech™)
Not a water filter. Not a bottle.
Definition
• Peace of mind—pure water quality (removes/filters contaminants of any size), with retained natural minerals and great taste.
• Sustainably crafted—made from natural, plant-based materials.
Approvals and Certifications
Our technology is independently tested to meet/exceed some of the highest and most recognized water quality standards for drinking water worldwide.
This meets NSF/ANSI International standards 42, 52 and 61. A nonprofit, governmental group that certifies products for public health and safety. 99,999%* Recommended for virus protection.
There has been many test performed by many organisations including the EPA, NASA, the US military, State Governments, and many universities throughout the world.
Let’s Talk Price & Market position
Pricing
Let’s compare our HYP Oasis with a OnePress purifier — one of our faily comparable market players.
• Price: The HYP Oasis comes with an ~8,7€ price difference, but here’s why it's worth every penny:
• Container Volume: ~500ml, about the same size to carry water on the go.
• Weight: Almost half the weight—226g vs 354g—for easier, more comfortable portability.
• Size: More than half the size—fits in your jacket pocket for ultimate convenience.
• Self-Filling: No effort required for filtration—just fill and drink. Zero weight or effort needed.
• Filter Lifetime: About double the filter lifetime—280L vs 150L—ensuring longer-lasting value.
Additional Features:
+ Backflush Function: Ensures optimal flow maintenance, extending the life of the filter and keeping it performing at its best.
+ Versatile Access: Get clean water from small rivers, lakesides, or even while kayaking, providing you with hydration from nature, wherever you are.
+ Always clean: The container remains clean inside which enhances both the natural smell (stink-free) and taste of the water.
For our customers, it’s the product outcome that matters—not counting pennies whether or not to get a product. When they want something, they get it.
By comparing the HYP Oasis with other market players, it takes a leading position in the following categories: hydration experience, top water quality, portability and weight, material design and durability, and usability, with the best filtration removal rate available. Furthermore, it leads in total cost of ownership when compared to other hydration methods,offering exceptional value based on its outcome and longevity.
Why does it cost around 90€ net? Because with the HYP Oasis, you're getting more—advanced filtration technology, sustainable materials, and unmatched performance. We've set the best possible price for the consumer, ensuring exceptional value without compromising on quality.
Our Core Customer
Our core customers love an active lifestyle—hiking, fishing, kayaking, hunting, mountain biking, traveling, and exploring the backcountry—all with a deep respect and connection to our playground.
Who are
• Health-conscious and mindful of their environmental impact.
• Driven by quality—they prioritize premium products over low-cost alternatives.
• Minimalist in mindset, valuing a “more having, needing less” approach.
• Connected to nature, choosing products that align with their identity and beliefs of living actively and in harmony with nature.
• Practical and intentional, seeking gear that integrates seamlessly into their active lifestyle.
• Eco-conscious, minimizing their footprint while maximizing their positive contribution.
• Adventurous and social, inviting friends to explore nature, from small outings to big expeditions.
• Passionate about sustainability, preferring organic foods and supporting ethical brands.
• Inspired by performance and brand excellence, with high expectations for quality and functionality, favoring brands like Arc'teryx, Fjällräven, Patagonia and Houdini.
• Believes that hydrating from nature should be a natural and essential part of embracing the outdoors.
Dont like
• Toxins in their body.
• Worrying about potential uncertainties.
• Products that are not sustainable or are made unsustainably.
• The hassle of sucking, squeezing, or pumping for hydration (imagined and experienced effort).
• Overconsumption and unnecessary waste.
Presented to the customer
Bullet points that make the difference:
Top Water Quality
Peace of mind—pure, refreshing drinking water with every sip.
• No worries about contaminants, bad taste, or odors.
• Drink safely from any freshwater source.
Portable Water Container
• Smart, beautifully designed, and collapsible for ultimate portability.
• Extremely durable & lightweight—no reason to leave it behind.
Effortless Filling & Filtration
• Hydration made easy with self-expanding filling & filtration.
• Just fill and drink—no pumping, squeezing, or pressing.
In Harmony with Nature
• A sustainable choice, made from plant-based materials.
Full presentation of HYP Oasis to a new customer:
“HYP Oasis is your smart, portable water container that delivers great-tasting, top-quality water — removing + filtering contaminants of any size, such as Viruses, PFAS, Heavt metals, and Microplastics (thousands of contaminants unlike any other water filter/purifier on the market), while retaining all natural minerals (electrolytes) your body needs from the water for optimal performance, with every fill.
It's called a Hydration Method that goes beyond traditional water filtration/purification (meeting and exceeding international water quality standards).
It's beautifully designed where hydration comes down to fill and drink, once filled the filtration is already completed to drink the water directly as if from a glass.
It can fill itself, which means there is no effort required for the filtration. Simply let it self-expand or add a pulling motion (one filling takes 15-40 seconds).
It's super portable to fit into your jacket pocket or attach to a carabiner. It's made from plant-based materials. Weights only 226g and is extremely durable. One filter lasts for 560 fillings (280 L, one season of daily use) before filter replacement.
It's developed together with international extreme athletes, explorers and military to bring the best outdoor hydration possible, revolutionizing the way we stay hydrated when embracing nature whether it's a day hike, fishing, climbing, mountain biking or anything you like.
A new era in outdoor hydration for an active lifestyle, designed and made in Sweden by Fjärran.
Let's bring home the point, HYP Oasis is the water container you always want to bring with you, delivering excellent water quality from any fresh water source, wherever you are.”
The Retail Excellece System
What's behind our retail approach?
We don't just want to rely on change. We ensure your potential customers get the best experience and introduction to a new era of hydration, making it exciting and effortless for new users.
The Actual Perception of Hydration in Nature.
For most, hydration in nature is accessed through solutions reserved for survivalists and extreme bushcrafters—far from an intuitive or desirable experience. Pumping, squeezing, or sucking water feels unnatural and disconnected from how we imagine hydration should be—too far from self-imagined hydration as an integrated part of our adventures in nature.
Beyond the inconvenience, uncertainty about water quality adds hesitation. Many existing solutions don’t cover all contaminants, leaving questions like: Where can I safely drink from? Will it taste good? Even small doubts have a huge impact on whether people choose to use water sources in nature.
This is whereFjärran comes in—creating a seamless, natural hydration experience that eliminates effort and uncertainty, making it easy to integrate into any outdoor adventure as a natural way of staying hydrated in the wild when we’re in it.
So, let’s bring home the point: The idea of drinking in and from nature today feels too far away from being a given choice. But it shouldn’t feel foreign—it should be second nature. And with Fjärran, it finally is.
FJÄRRAN DISPLAY SETUPS
SHELF DISPLAYS
Do like hundreds of other premium retailers in Scandinavia, Europe, the UK, the USA, Canada, New Zealand, and Australia that focus on premium outdoor equipment and get started with Fjärran.
THE BENIFITS WITH FJÄRRAN
Larger Market with Consumer-Friendly Product
Easy to use, easy to understand, portable, and featuring a beautiful design that clearly integrates the user’s expectations for an active lifestyle. (A product that strengthens the consumer’s identity: health, design, sustainability, functionality, and inner peace.)
HYP Oasis® is a way to drink optimal, safe, and healthy drinking water. It offers a user-friendly experience that reflects the consumer’s perception of product value and seamlessly becomes a part of nature-based experiences, whether large or small adventures. (New, exciting, self-evident.)
Fjärran is the obvious choice for consumers who value sustainable alternatives and a responsible identity. (Identity, philosophy, and value.)
Smart water container + Hydration Method™. This means it cannot simply be compared to traditional water bottles or filters. (HYP Oasis® is a Hydration Method™ that goes beyond traditional water filtration, with a practical water container design.)
RES Displays: Convey a clear understanding of the consumer’s product value and highlight Fjärran for your customers alongside Fjärran’s products.
• Self-selling value.
• Perceived value of the product.
HYP Oasis® offers various colors that enhance emotional and visual impressions, creating personalized purchase value. (The consumer’s question becomes: “Which color should I choose?” rather than “Should I buy a Fjärran?”)
Fjärran has conducted an extensive market study both locally and internationally, focusing on consumers, products, and retailers. This study forms the foundation for Fjärran’s product niche, strategy, and packaging, all aimed at optimizing the product and ensuring maximum customer satisfaction through the entire value chain.
That’s why we have developed a retail system with our retail partners’ success in mind. The system helps you increase sales, reduce costs, and build loyalty with both existing and new customers.
Our innovative system requires no training time and is self-selling—independent of employees. It is a carefully designed packaging that sets the best conditions for success with Fjärran.
We do not rely on luck. We want to ensure your potential customers receive the best possible introduction to the new era of hydration. Our packaging is likely to create synergy, boosting the overall demand for water filtration and other active lifestyle equipment.
Above all, our system attracts more customers to stay longer in your store, inspired by the products and exploring a world of outdoor activities with greater and more meaningful potential.
Do like hundreds of other premium retailers in Scandinavia, Europe, the UK, the USA, Canada, New Zealand, and Australia that focus on premium outdoor equipment and get started with Fjärran.
Which setups is right for you?
DISPLAY CUSTOMIZATION
The standard color of the RES Displays is off-white and made from MDF.
All displays are customizable, allowing you to choose colors and materials that perfectly complement your store’s aesthetic.
These displays feature frequently updated content in the top section and are designed to seamlessly showcase HYP Oasis® and our upcoming products.
DISPLAY FOR SHELF
If you want to start small: We will deliver a smaller display featuring Fjärran’s logo and an introductory display that can be placed on shelves, tables, or walls to showcase Fjärran alongside our products. While having a complete RES setup is ideal for consumer engagement, if this feels overwhelming, let the RES displays become a natural next step in our journey.
Get ready to
Give your customers the best there is
Join us in celebrating a sustainable and active lifestyle—a better way of hydrating!
We'll equip your store with the award-winning HYP Oasis®, the latest innovation in water filtration/purification that goes beyond current standards.
Loved, used and trusted by thousands worldwide.
Enhance your brands sustainable perception to the world
Optimal pure clean drinking water with natural minerals is now more accessible and sustainable than ever before with HYP Oasis®.
The journey have just started
Our ambition is to lead the new era of hydration and sustainable solutions for optimal drinking water in the wild and during an active lifestyle.
We’re pushing the boundaries of innovation and science, partnering with global athletes, explorers, and adventurers to grow together with our collaborative network.
Introducing the HYP Oasis® is just the beginning of our journey.
Our mission is to lead the way in optimal hydration for active lifestyles. We aim to make drinking healthy and great-tasting water from any freshwater source a popular and essential standard for all explorers—whether at sea level, high altitudes, or during an urban active life. We believe theres is nothing more natural and inspiring than drinking directly from nature, wherever you are. With the HYP Oasis®, this experience is now more accessible than ever. We are introducing a new era of hydration, elevating water purification to the next level.
Through RES in-store displays, we invite potential customers into a world of outdoor adventures, providing a clear vision of where hydrating pure, sustainable water from nature is at the heart of every journey in the wild and during an active lifestyle. Delivering this vision is essential, as for many, drinking from nature is seen as equipment only for extreme bushcrafters, survivalists, and preppers.
Fjärran aims to make this luxury available to all active lifestyle enthusiasts, empowering even the most extreme explorers to unlock new levels of exploration—experiencing nature’s purest hydration.
Give your customers the best there is
Experience the essence of nature with every refreshing sip. Join us in celebrating a sustainable and active lifestyle—cheers to a better way of hydrating!
You’ll be equipped with the award-winning HYP Oasis®, the latest innovation in water filtration that goes beyond current standards.
Loved, used and trusted by thousands worldwide.
Enhance your brand sustainable perception to the world
Optimal pure clean drinking water with natural minerals is now more accessible and sustainable than ever before with HYP Oasis®.
The journey have just started
Our ambition is to lead the new era of hydration and sustainable solutions for optimal drinking water in the wild and during an active lifestyle.
We’re pushing the boundaries of innovation and science, partnering with global athletes, explorers, and adventurers to grow together with our collaborative network.
Introducing the HYP Oasis® is just the beginning of our journey.
"This innovation has the potential to become a national and international best-seller"
- Award-winning.
- Loved and trusted by thousands worldwide.
- Independently tested to meet the highest drinking water quality standards.
- Fjärran Original, 2024 (Patented).
Questions? Answers.
Reach out to: [email protected] | +46 70-510 61 12 | Johannes at Fjärran.
You can also schedule a meeting with us: https://calendly.com/fjarransports/business
We’re energized to meet you!
1. Schedule a Meeting: Let’s have a meeting to talk about how we setup the best potential for our partnership together.
2. Place your order: We give you login access to place orders directly.
3. Delivery & Introduction: We deliver your order and offer a complete introduction for your entire team to discover and learn about Fjärran and our products.
Order Fjärran HYP Oasis® via Farran.com or send an email to [email protected]
The RES (Retail Excellence Displays) are designed to enhance your in-store environment, creating a dynamic, immersive shopping experience.
Crafted to connect customers with the essence of nature, these displays embody a commitment to clean, sustainable hydration, fueling every adventure in an active lifestyle. Here’s why choosing the RES setup is a smart investment:
- Tailored Engagement: Combining nature-inspired design with modern functionality, these displays invite meaningful, hands-on interaction with our products.
- Seasonal Flexibility: Customizable top sections and integrated TV screens allow for regular updates with seasonal content, keeping your store fresh and engaging year-round.
- Space Efficiency: Models like the Inspire and Perfect Fit provide maximum impact with minimal space, making them ideal for both compact and open retail environments.
- Fjärran Partnership: The RES displays not only showcase our products to new, enthusiastic customers in the best possible way—they create an atmosphere that enhances the spirit of outdoor sports experiences.
- Built for Growth: Designed to integrate seamlessly with both current and future products, these displays support long-term success.
With RES displays, you can elevate the in-store experience, driving stronger customer engagement and boosting sales.
Yes, we’re just getting started! Expect more exciting products to elevate your active lifestyle.
We will introduce more upcoming revolutionary products that covers all needs for optimal hydration in the wild; Active lifestyle, Trailrunning, Camping, Home, Hydration packs and more.
All Fjärran RES Displays are designed to seamlessly accommodate these upcoming products, ensuring a perfect fit for every new launch. Stay tuned!
- ~€90 net. Fjärran – HYP Oasis®.
- ~€26 net. Oasis Filter (replacement filter)
General ~45%.
As a Fjärran Partner, restocking is within 10-30 days.
New Partner Setup: For new partner setups, please contact us to discuss the specific timeframe.
- Invoice terms: 20 days net.
*Invoices are sent by email.
